LinkedIn Ads campaign management
LinkedIn isn't Google. Generating qualified pipeline requires a strategy, a structure and an execution tailored to the platform.
✓ Direct expert, no middleman · ✓ Measurable results · ✓ 20 years of experience
The problem
Even strong B2B marketing teams struggle on LinkedIn. Here's why.
You're reaching audiences of 2M or 2,000. Neither delivers results.
Creatives are recycled Google Ads visuals, missing the B2B logic and the platform's natural friction.
Every campaign pushes the same demo/book message, to the same people, at the same moment.
You optimize for clicks or impressions when you actually want qualified leads.
Max delivery left on by default, no cost control, no lead quality control.
LinkedIn influences deals that close 3 to 6 months later. Without proper attribution, ROI is invisible.
The offer
A B2B-first approach: from targeting to attribution, from creatives to bidding.
Review of the account, ICP, funnel and available content.
Account lists, matched audiences, lookalikes, smart exclusions.
Angles, hooks and formats tailored to each funnel stage.
Awareness, consideration, decision, retargeting. Each stage with its own goal and KPI.
Weekly optimization, format testing, cost per SQL/opportunity analysis.
Measuring LinkedIn's actual impact on pipeline, not just last-click.
The process
Five steps to turn LinkedIn Ads into a real B2B pipeline engine.
Analysis of the existing LinkedIn Ads account, the ICP, the sales cycle, available content and attribution tools in place. Identification of blind spots and opportunities to exploit before any new campaign.
Building a full structure by funnel stage (awareness, consideration, decision, retargeting) with precise goals, budgets and KPIs. Each stage has its own logic and success indicator.
Setup of audiences (ABM, matched, lookalikes), production of creatives tailored to each funnel stage, configuration of campaigns in Campaign Manager, and conversion tracking rollout. Everything ready for a controlled launch.
Weekly adjustments to bids, creatives, audiences and exclusions, based on real pipeline performance, not just cost per click. Each decision is documented and insights put to use to inform the strategy.
Regular meetings with sales and marketing teams to align campaigns with the pipeline actually generated, not just lead volume. Review of goals, target audiences and strategy based on the deals that actually close.
Testimonial
David Carle is one of the most professional, diligent and organized consultant I have ever dealt with. His work is always done to perfection, his customer service is excellent and most importantly, he continues to provide incredible traffic results for my company. I highly recommend David to any firm who is interested in seeing there online traffic spike through the roof, he has done wonders for our company! A++
Free consultation
A conversation to assess your LinkedIn Ads account, your current strategy and where you could unlock more pipeline.