David Carle
FR / EN
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Case studies

Real engagements, measurable results.

Every engagement starts with a baseline and ends with a verifiable number.

Automotive · Google Ads

Profitable in under three months, in a brutal market.

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3 months
To reach campaign profitability
Retail · Google Ads

75% lower cost per acquisition, 40% more conversions.

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−75%
Reduction in cost per acquisition (CPA)
Food & Retail · SEO

Adapting a global brand's SEO to the Quebec market

A Quebec-specific SEO strategy for a global food brand: local keyword research, competitive analysis and on-page optimization.

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80+
Keywords won
Automotive · SEO

Launching a vehicle inventory into the top results

Localized SEO and technical optimization to launch a new vehicle-inventory site into the top organic results of a highly competitive market.

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1,500
Indexed pages
Aviation · SEO

Making a new flight-simulator section discoverable

Technical SEO, on-page optimization and link acquisition to give a new civil flight-simulator section organic visibility.

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65+
Acquired inbound links
Higher education · Google Ads

A profitable acquisition channel in under three months

A hyper-targeted SEM campaign built on decision-makers' own vocabulary, reaching a profitable CPA fast in a costly, competitive market.

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3 months
To reach profitability
Quebec SMB in financial services Financial services · AI Advertising

2,400 qualified visits from ChatGPT in six months.

A structured ChatGPT ad campaign that put a Quebec financial services SMB into the conversations where its prospects compare products.

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2,400
Qualified visits attributed to ChatGPT in 6 months

Clients

They trusted me

Brands and SMBs I have worked with since 2006.

Groom & Associés
Éducatout
NAPA
Ivanhoé Cambridge
Immofacile
Openface
IGA
Anna Goodson Illustration
CPA Québec
Investissement Québec
CNESST
Énergir
Spiria
Opéra de Montréal
Futurpreneur Canada
IPNOS
Énergie Cardio
PixMob
Index Design
Auto123
eFundraising
Amilia
Chambre de commerce du Montréal métropolitain
Cascades
Applauz
Structube
Pratt & Whitney Canada
AAA State of Play
FlyCash
Montréal International
Pneus à Rabais
BDC
PSP Investissements
Réno-Assistance
Banque Nationale