Google Ads campaign management
A senior consultant who audits, structures and runs your campaigns daily. No middleman, no junior staff, no black box.
✓ Direct expert, no middleman · ✓ Report every Monday · ✓ 20 years running paid campaigns
The problem
After auditing and managing more than 500 campaigns, one pattern stands out: most accounts share the same weaknesses.
Your conversions track an imprecise signal. Google optimizes on fuzzy data and spends without clear direction.
Stacked campaigns, poorly segmented ad groups, diluted budgets. The algorithm can't learn.
Broad match everywhere, missing negatives, queries that burn budget daily.
Smart Bidding without guardrails, business context, or profitability constraints. You pay for Google to learn.
Performance Max with no structured asset groups, no audience signals, no exclusions. A black hole in your account.
Adjustments happen when KPIs slip, not when early signals appear.
The offer
A full-service engagement, executed by a senior consultant, aligned with your business goals.
Structural, technical and strategic review of your account before any action.
Rebuilding campaigns, ad groups, bidding and goals according to 2026 best practices.
GA4, Google Tag Manager, Enhanced Conversions, server-side modeling when relevant.
Weekly optimization of bids, keywords, creatives and audiences.
Structured A/B tests, new campaigns, new formats, continuous learning.
You work with the consultant who executes. No middleman account manager.
The process
Five structured steps to turn your Google Ads account into a results machine.
In-depth analysis of the account structure, conversion tracking, campaign performance and missed opportunities. Identification of priority levers and technical fixes to apply before any optimization.
Detailed strategic proposal: what changes in the account architecture, why these changes, and in what order to apply them.
Implementing structural (campaigns, ad groups), technical (tracking, conversions, feeds) and strategic (bidding, audiences, creatives) changes. Progressive rollout with performance control at each step.
Weekly adjustments to bids, keywords, creatives and audiences, based on real data. Decisions are documented and insights put to use to inform the overall strategy.
Regular meetings to align campaigns with changes in your business, your products and the market. Review of goals, budgets and strategic direction based on achieved results and your priorities.
Case study
Google Ads engagement for EAB (higher education). Launch and optimization of hyper-targeted SEM campaigns built on the real vocabulary of decision-makers. Result: profitable CPA reached in less than 3 months in an expensive, competitive market.
Testimonial
David is a highly professional and knowledgeable expert in the SEO/SEM field. He was able to effectively structure our SEO/SEM strategy in order for us to increase our exposure on the Internet in a very short timeframe. He understands our requirements and he set’s measurable objectives to continuously evaluate our progression. Finally, he’s a great individual and I would surely recommend him.
Free consultation
A consultation to assess where your account stands, what can be improved, and how I can help.