David Carle
FR / EN
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Senior SEM / SEO consultant for the AI era · Montreal

Google Ads consultant and SEO/GEO expert since 2006

You work directly with the senior consultant executing your mandate. No middleman, no account manager, no junior staff.

Book a consultation → See client results

✓ Direct expert, no middleman  ·  ✓ Measurable results  ·  ✓ 20 years of experience

David Carle, senior digital advertising consultant
David CarleSenior digital advertising consultant
35,000+
Hours of expertise
500+
Campaigns managed
2M+
Conversions generated
31
Countries covered
Trusted by
Groom & AssociésÉducatoutNAPAIvanhoé CambridgeImmofacileOpenfaceIGAAnna Goodson IllustrationCPA QuébecInvestissement QuébecCNESSTÉnergirSpiriaOpéra de MontréalFuturpreneur CanadaIPNOSÉnergie CardioPixMobIndex DesignAuto123eFundraisingAmiliaChambre de commerce du Montréal métropolitainCascadesApplauzStructubePratt & Whitney CanadaAAA State of PlayFlyCashMontréal InternationalPneus à RabaisBDCPSP InvestissementsRéno-AssistanceBanque Nationale

The problem

01 / 06

The 6 recurring issues I see in most accounts

01

Account managers between you and the expert

You work with an agency, but you rarely talk to the consultant who actually executes.

02

Campaigns plateauing with no clear reason

Performance stalls and no one tells you precisely why.

03

Platform AI running on autopilot

Smart Bidding, PMax and Advantage+ spend without guardrails or business priorities.

04

Siloed channels

Google Ads, LinkedIn Ads, SEO and content move in parallel with no unified strategy.

05

Reports that describe instead of decide

You get numbers, not clear recommendations.

06

Invisible in AI engines

ChatGPT, Gemini and Perplexity don't cite you when your customers look for answers.

Services

02 / 06

The four services I offer to grow your digital presence.

From the initial audit to daily optimization, delivered by a senior consultant.

Google Ads

Search, Shopping, Performance Max. Account architecture, bidding strategy, and conversion tracking rebuilt from zero, because automation without judgment is how budgets quietly die.

AI Advertising

ChatGPT Ads and the emerging AI platforms. Paid campaigns inside AI assistants, before your competitors realize the channel exists.

LinkedIn Ads

The B2B demand your sales team can't reach cold. Audience and offer design for long sales cycles, measured on pipeline contribution, not cost per click.

SEO/GEO Visibility

Visible on Google and in AI answers. SEO and GEO work to rank in search and get cited by ChatGPT, Gemini, Perplexity and Google AI Overviews.

The offer

03 / 06

My service offering in 6 points

01

A senior consultant, direct

You work with me, not with a team that changes every six months.

02

Full audit of your ecosystem

Ad accounts, conversion tracking, organic structure, AI visibility.

03

Unified advertising + SEO/GEO strategy

Your four channels aligned on the same business goal.

04

Governed platform AI

Smart Bidding, PMax and Advantage+ configured with business guardrails.

05

Incrementality measurement

Geo tests, holdouts and attribution models to see what actually counts.

06

Direct, actionable communication

Short reports, fast decisions, no admin layer.

Case studies

04 / 06

Real engagements, measurable results.

Automotive · Google Ads

Profitable in under three months, in a brutal market.

Read the case study →
3 months
To reach campaign profitability
Retail · Google Ads

75% lower cost per acquisition, 40% more conversions.

Read the case study →
−75%
Reduction in cost per acquisition (CPA)
Food & Retail · SEO

Adapting a global brand's SEO to the Quebec market

A Quebec-specific SEO strategy for a global food brand: local keyword research, competitive analysis and on-page optimization.

Read the case study →
80+
Keywords won
See all case studies →

Blog

05 / 06

A blog to decode what's changing in digital advertising and SEO/GEO

What's actually changing on the platforms, in the algorithms and in AI engines.

All articles →

Testimonials

06 / 06

What my clients say

David's work is very thorough. He provides lots of details so that we can make informed decisions about a website's search engine optimisation. He also stays up to date in a field that's constantly changing.

Brad Muncs - President at Symetris

David completely transformed our Google Ads approach. Within a few months, our cost per lead dropped significantly and lead quality improved. He's a strategic partner, not just an executor.

Anthony Lacopo - Eng MBA LL.B CEO at Utopia Image

David Carle is one of the most professional, diligent and organized consultant I have ever dealt with. His work is always done to perfection, his customer service is excellent and most importantly, he continues to provide incredible traffic results for my company. I highly recommend David to any firm who is interested in seeing their online traffic spike through the roof, he has done wonders for our company! A++

Miriam Groom - Vice President - Sales, Operations and Marketing at Groom & Associes

Free consultation

Book a consultation

A direct conversation to assess your needs, discuss your context, and see if we can work together.

✓ No commitment✓ French / English✓ Reply within 1 business day