David Carle
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SEO/GEO Visibility

SEO and GEO: two strategies, one visibility

Google and AI engines (ChatGPT, Gemini, Perplexity, Claude) don't evaluate your site the same way. To exist on both, you need one unified strategy but two distinct executions.

✓ Direct expert, no middleman  ·  ✓ Measurable results  ·  ✓ 20 years of experience

SEO/GEO Visibility consultant David Carle
David CarleSEO/GEO Visibility consultant

The problem

The 6 visibility problems in the AI engine era

Your site can rank well on Google and still be invisible in ChatGPT. And vice versa.

Pattern 01

Invisible in ChatGPT, Gemini, Perplexity

Your customers now look for answers in AI engines. If you're not cited there, you don't exist to them.

Pattern 02

Content optimized for Google, not AI engines

What ranks on Google doesn't necessarily rank in generative engines. The criteria differ.

Pattern 03

Missing or outdated structured data

Schema.org, FAQ, HowTo, product data. Essential for AI engines. Often missing.

Pattern 04

Weak authority and citations

AI engines cite sources they consider reliable. Without backlinks or mentions, you're not a source.

Pattern 05

No AI visibility measurement

You know where you rank on Google. But do you know how often ChatGPT or Gemini mention you?

Pattern 06

SEO and GEO treated separately

Two teams, two approaches, zero alignment. The result: you lose on both fronts.

The offer

My SEO and GEO visibility strategy offering

A unified framework to show up on Google and inside AI engines.

Included

Full SEO + GEO audit

Technical, content, authority, current AI visibility.

Included

Unified editorial strategy

Content that performs on Google AND gets cited by AI engines.

Included

Technical optimization

Schema, performance, crawlability, Core Web Vitals.

Included

Authority and citation strategy

Backlinks, mentions, digital PR, editorial partnerships.

Included

AI visibility measurement

Tracking mentions in ChatGPT, Gemini, Perplexity, Claude.

Included

Reporting and management

Monthly review of Google rankings and AI citations.

The process

My SEO and GEO process

Five steps to build durable visibility on both fronts.

01

Unified audit

Comprehensive analysis of your current position on Google (organic rankings, traffic, indexed pages) and in AI engines (ChatGPT, Gemini, Perplexity, Claude). Identification of strengths, blind spots and opportunities to activate.

02

Strategic plan

Definition of technical priorities (crawlability, schema, Core Web Vitals), editorial priorities (content to produce or rework) and authority priorities (citations to acquire). An ordered plan based on expected impact and required effort.

03

Execution

Deployment of technical optimizations, production of content designed for both Google and AI engines, and acquisition of strategic citations from authority sources. Coordinated execution across the three levers in parallel.

04

Continuous measurement

Tracking Google rankings and AI engine mentions month after month. You see exactly where you're progressing, where you're stalling and why.

05

Strategic adjustment

Regular performance review and strategy realignment based on engine evolutions (Google algorithm changes, new AI layers, new user behaviors). Priorities are adjusted according to what's actually moving on both fronts.

Case study

Client case: Kellogg's

SEO/GEO visibility engagement for Kellogg's. Full audit, technical fixes and content designed for both Google and AI engines. Result: more than 80 keywords won in the top 10 results and a significant lift in citations across generative engines.

80+
Keywords won
+112%
Organic impressions
+41%
Organic traffic
Read the full case study →

Testimonial

“
J’ai eu la chance de travailler avec David pendant près de 2 ans, alors qu’il était directeur de la stratégie chez Absolunet. À la fois expert chevronné et bon vulgarisateur, j’ai beaucoup appris en travaillant à ses côtés. Il m’a impressionné par sa capacité à comprendre les subtilités sémantiques de chaque nouveau marché, ce qui lui permet d’élaborer des solutions SEO efficaces dépassant bien souvent les objectifs établis. Je recommande fortement David et je serais ravi de travailler à nouveau avec lui.
Romain Tiry - Director, Consulting Services

Free consultation

Book a consultation on your SEO/GEO visibility

A conversation to assess your presence on Google and in AI engines, and identify the levers to activate.

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