H Grégoire is a Canadian company specializing in the sale of new and used vehicles. The company has a network of dealerships across North America and employs approximately 1,500 people.
H Grégoire’s main objective was to launch a new website, featuring an online inventory of new and used vehicles, allowing users to easily browse all products and book appointments online. The priority was to increase online browsing of its inventory and ensure its vehicle pages appeared in the top search engine results in a highly competitive market.
Before collaborating with David Carle, H. Grégoire faced several significant challenges. The new and used vehicle market is extremely competitive, with many major players already well-positioned for relevant keywords, making site visibility particularly difficult to achieve.
Furthermore, the launch of the new site presented challenges related to its complex structure, which posed indexing and organic SEO issues. The site needed to be optimized from the outset, particularly the vehicle inventory pages, to maximize online performance and ensure they reached targeted consumers.
The project also required a localized SEO approach to address the specificities of the Quebec market, taking into account local user search behaviors and language.
To overcome these challenges, several strategic solutions were implemented. Targeted keyword research was conducted to identify the most relevant terms for the Quebec market, taking into account the needs of local consumers and focusing on keywords with low competition but high potential.
The site was technically optimized, particularly for the vehicle inventory, with a restructured navigation and the addition of structured tags and enriched code to improve indexing.
At the same time, a content strategy was implemented for priority pages, enriching them with strategic content, descriptions, and SEO-optimized tags.
Finally, specific efforts were devoted to localizing content for the Quebec market to ensure better understanding by search engines and better meet the expectations of local users.
The efforts implemented resulted in significant and measurable results. After the website went live and the inventory was optimized according to SEO best practices, more than 1,500 pages were indexed under competitive keywords, with 225 keywords ranking in the top 10 organic results within the first month.
These optimizations led to a 200% increase in web requests attributable to the organic search channel, demonstrating a significant improvement in visibility and conversions. The H Grégoire website thus benefited from a robust SEO strategy, generating qualified leads for its inventory of new and used vehicles and strengthening its market position.
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