SEO is constantly evolving, with algorithm updates, new search practices, and the rise of generative AI, which is reshaping the way users access information. Today, achieving a strong ranking goes beyond technical optimizations and high-quality content: it’s crucial to understand how search engines and AI systems interpret and utilize your content.
My SEO performance audit provides a comprehensive overview of your website’s current state, identifying strengths, weaknesses, and areas for improvement to enhance your visibility in both traditional search results and those driven by AI. This audit delivers actionable, concrete recommendations to help you maximize your organic traffic and stay competitive in the face of ever-evolving SEO dynamics.
The SEO performance audit provides an in-depth analysis of your website to identify areas for improvement. It includes a technical evaluation (site structure, indexability, load times, Core Web Vitals), a content audit to optimize keywords and page structure, and optimization for generative AI to capture rich snippets and conversational results. An analysis of current performance (traffic, conversions, visibility) allows for measuring the impact of your SEO efforts. The audit also includes a backlink analysis to strengthen your authority and a competitive analysis to identify improvement opportunities in relation to your competitors.
Fix technical issues affecting your site’s accessibility and organic ranking: Optimize your site’s indexation to ensure better visibility and improved search engine performance.
Identify SEO growth opportunities by uncovering overlooked searches within your niche: Capture qualified traffic and maximize profits by targeting neglected keywords that your competitors aren’t utilizing, yet are highly relevant to your audience.
Analyze and protect your existing SEO gains: Identify elements that are already driving traffic and conversions. This analysis safeguards your rankings against competitor actions or during a website redesign, ensuring continuity of SEO performance and avoiding any loss of visibility.
Optimize your content to effectively meet search engine requirements and user expectations: Improve the SEO relevance of your content, increasing engagement and ensuring your pages rank higher on search engines.
Maximize your visibility both in traditional search results and AI-generated ones: Expand your reach by tapping into a larger audience through both standard search results and those driven by AI technologies.
Build a sustainable SEO strategy tailored to industry trends: Create an SEO approach that ensures short, medium, and long-term results, adapting to the evolving demands of your industry.
Identify competitive opportunities: Analyze the strengths and weaknesses of your competitors to capitalize on untapped opportunities, strengthening your market position.
Strengthen your site’s authority: Analyze and optimize your backlink profile to build a solid reputation and enhance your search engine ranking.
With over 35,000 hours of SEO/SEM experience since 2006, I have managed campaigns at local, national, and international levels.
Over 400 successful SEO/SEM projects with achieved KPIs, thanks to a clear and detailed reporting process.
I have launched campaigns in 31 countries across 6 continents, working with businesses of all sizes and sectors.
When working with me, you have direct access to a senior consultant, without going through intermediaries like in traditional agencies.
Benefit from the latest advanced SEO/SEM strategies by working with a consultant who is always on the lookout for technological advancements in search engine algorithms.
I apply my own strategies on my own websites to test and refine my skills before implementing them on your projects.
Over 20 million conversions generated for my clients in the past year, with CPA (cost per acquisition) targets consistently met.
A comprehensive expertise in digital marketing covering SEO, SEM, and conversion optimization.
Online search is evolving rapidly, and to stay competitive, it’s crucial to adapt your SEO strategy to the latest trends and search engine algorithms. An SEO audit helps identify the strengths and weaknesses of your site to maximize visibility and ensure optimal positioning.
My approach relies on a proven methodology that combines concrete actions to deliver quick wins and a long-term vision for sustainable SEO. Each step of the audit is designed to optimize your performance in traditional search results while ensuring that your site complies with the current search engine requirements. This allows you to capture qualified traffic and improve your conversions.
We evaluate your current SEO presence by identifying your strengths, weaknesses, and areas for improvement. This includes analyzing your organic traffic (sources, high-performing pages, conversion rates), your keyword positioning against competitors, and the impact of Google updates on your performance.
A well-optimized site must be technically sound to ensure efficient indexing. We analyze its accessibility (blocking errors, robots.txt, meta tags), performance and UX (Core Web Vitals, speed, mobile adaptability), and semantic markup (tags, schema, and rich data) to maximize visibility on Google and generative AI systems.
We evaluate the relevance and optimization of your content by assessing your existing keywords (search intent, click-through rates), identifying content opportunities (pages to optimize, rich snippets, strategic FAQs), and adjusting content structure to maximize visibility in AI-generated responses.
A site's authority directly influences its SEO ranking. We assess the quality of backlinks, digital reputation (E-E-A-T, mentions, inbound links, trust signals), and optimize internal linking to improve crawlability and enhance SEO authority.
This audit includes a competitive analysis to identify SEO growth opportunities by comparing your positioning against competitors (market share, content strength), spotting differentiation opportunities (underused keywords, emerging trends), and defining an expansion strategy to boost your long-term organic visibility.
At the conclusion of the audit, we provide a detailed report with a structured action plan, including priority recommendations to fix technical issues and optimize content. We also present an optimization plan aligned with SEO best practices and monitor performance using clear metrics to measure the impact of the implemented actions.
Are you interested in my expertise? Here are several ways to contact me:
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