The main objective of a digital advertising campaign audit is to determine if your current campaigns are truly effective and profitable. Whether you’re using Google Ads, Meta (Facebook/Instagram), LinkedIn Ads, or other platforms, this audit reviews all your campaigns to assess their effectiveness. The analysis focuses on profitability, return on investment (ROI), and alignment with your business goals.
The audit evaluates the structure of the campaigns, audience targeting, ad and keyword performance, as well as the actual impact on your objectives. Through a thorough analysis of each aspect, this audit provides a clear view of your campaigns’ effectiveness, allowing you to understand if your advertising spend is generating the expected results and whether there are gaps between the strategy implemented and actual performance.
A campaign audit involves thoroughly analyzing the performance and profitability of your advertising campaigns across various platforms (Google Ads, Meta, LinkedIn Ads, etc.). The goal is to determine whether your campaigns generate a sufficient return on investment (ROI) in line with your business objectives. Each campaign is examined to assess whether advertising investments are being used optimally and if the results justify the expenses incurred.
The audit covers all key elements: targeting relevance, ad effectiveness, keyword performance, and budget management. This process helps identify campaigns that are unprofitable or not meeting the set objectives, allowing for a better understanding of their true performance before considering adjustments or changes.
Verifying campaign profitability: Many businesses are unaware of whether their ads campaigns are truly generating a positive return on investment. Through in-depth analysis, I help you determine whether your campaigns are profitable or if they’re consuming a budget without delivering concrete results. You’ll know exactly if your advertising investments are worth it.
Identifying underperforming campaigns: Even if your campaigns are generating results, not all of them are necessarily optimized to maximize profits. My expertise allows me to spot campaigns that are not meeting expectations, identify opportunities for profitability, and clarify why some campaigns fail to achieve their objectives.
Analyzing inefficiencies and ad spend waste: It’s easy for inefficiencies to slip into your online marketing campaigns over time. A thorough audit helps detect areas where budgets are poorly allocated and conversion opportunities are being missed. This enables you to focus your efforts and budget where they really have an impact.
Impartial and unbiased evaluation: Turning to an external expert ensures an objective and unbiased view of your campaign performance. I can provide an honest analysis, identifying the real issues and clearly showing whether your campaigns are meeting their goals, without any internal pressure related to executing these campaigns.
Optimizing campaign profitability: The goal of the audit is to help you understand if every dollar spent on advertising contributes to generating results. Through a detailed audit, I provide you with clear insights to make informed decisions and redefine your priorities, ultimately improving the overall profitability of your campaigns.
Tracking KPIs aligned with your objectives: By analyzing your KPIs in the context of your business goals, I help you better understand what works and what doesn’t. The audit ensures that the key performance indicators are aligned with your actual goals, not secondary metrics that have no direct impact on profitability.
Informed decision-making for strategy adjustments: The audit of your campaigns provides a solid foundation for making strategic decisions, whether it’s continuing with current campaigns, adjusting targeting, or reallocating budgets for optimized performance. You gain an in-depth analysis that allows you to streamline your advertising efforts and ensure a more targeted, profitable approach.
With over 35,000 hours of SEO/SEM experience since 2006, I have managed campaigns at local, national, and international levels.
Over 400 successful SEO/SEM projects with achieved KPIs, thanks to a clear and detailed reporting process.
I have launched campaigns in 31 countries across 6 continents, working with businesses of all sizes and sectors.
When working with me, you have direct access to a senior consultant, without going through intermediaries like in traditional agencies.
Benefit from the latest advanced SEO/SEM strategies by working with a consultant who is always on the lookout for technological advancements in search engine algorithms.
I apply my own strategies on my own websites to test and refine my skills before implementing them on your projects.
Over 20 million conversions generated for my clients in the past year, with CPA (cost per acquisition) targets consistently met.
A comprehensive expertise in digital marketing covering SEO, SEM, and conversion optimization.
As any business investing significantly in one or more advertising platforms, you want to know if your advertising campaigns are truly generating an optimal return on investment (ROI). Platforms such as Google Ads, Meta, and LinkedIn Ads offer a variety of targeting options and ad formats, but managing a campaign effectively requires a thorough analysis to assess its actual profitability.
My approach is based on a proven methodology that combines a deep evaluation of the current performance of your campaigns with strategic recommendations to maximize profitability. The main goal is to determine if your advertising budget is generating measurable results that align with your business objectives. Each audit is designed to analyze your campaigns from various angles — from audience targeting to ad structure — to ensure that every dollar spent is truly profitable.
The first step is to understand your business and advertising goals. This includes analyzing the objectives of each campaign and how they align with your conversion and profitability expectations. We evaluate the consistency of your campaigns with your goals for lead generation, brand awareness, or sales. This step helps us establish the foundation for a complete analysis to determine whether your campaigns are truly achieving the desired results.
Analyzing the performance of your advertising campaigns is essential to assess their profitability. We examine key metrics such as conversion rate, cost per conversion, return on investment (ROI), click-through rate (CTR), and cost per click (CPC). This step helps identify campaigns that are delivering effective results and those that need adjustments or revisions to maximize their effectiveness.
We analyze the targeting of your campaigns to verify if your ads are reaching the right audience at the right time. Whether on Google Ads, LinkedIn Ads, or Meta, each platform has specific targeting criteria. We check the relevance of the targeting based on your objectives and the intended audience segments. This step ensures that your spend is focused on the most likely-to-convert segments while eliminating ineffective audiences.
The alignment between the ad message and the targeted audience is crucial for campaign success. We analyze the structure of the ads, visuals, and calls to action (CTAs) to ensure they are consistent with the expectations and needs of your audience. A thorough analysis allows us to check if the messages are compelling enough to drive action and maximize the conversion rate.
We review the budgets allocated to each campaign and the adjustments made to bids. The goal is to ensure that your resources are well used, maximizing profitability while staying within your budget limits. This step checks if savings can be made without compromising campaign performance or if reallocations are necessary to optimize results.
Recommendations and strategic adjustments Based on the results of the audit, we provide strategic recommendations to improve the profitability and performance of your campaigns. This includes adjustments to targeting, bids, messages, ad formats, as well as budget reallocations to enhance the effectiveness of the campaigns through an optimized advertising strategy.
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