With over 500 Google Ads campaigns executed for local, national, and international businesses, my expertise in campaign setup and management has been built through successful projects across various industries. I have developed expertise in designing and implementing complex Google Ads campaigns, integrating advanced strategies (dynamic remarketing, custom audiences, Performance Max campaigns, and smart bidding strategies, among others) to meet the specific needs of each business, whether small local businesses or large enterprises with ambitious performance goals.
My approach maximizes your return on investment (ROI) by precisely targeting the right users at the right time, while optimizing your advertising budget to achieve the best results. Leverage my expertise to design effective Google Ads campaigns, increase your visibility, and attract qualified customers.
Each campaign begins with a thorough analysis of your business objectives and industry. We identify the best targeting opportunities and the type of Google Ads strategy needed, optimizing keywords and audiences to reach the users most likely to convert. Once this analysis is complete, we implement a highly personalized Google Ads strategy, covering all stages of the customer journey, from the initial interaction to the final conversion.
My approach focuses on maximizing the performance of your Google Ads campaign while optimizing your costs to ensure sustainable results and optimal return on investment.
Reviving unprofitable campaigns: Many Google Ads campaigns fail to generate positive results due to poor management, ineffective targeting, or poorly tailored bidding strategies. My expertise enables me to deeply analyze these underperforming campaigns, identify issues, and realign the strategy to maximize conversions and make your campaigns profitable.
Optimizing return on investment (ROI): With expert management of your Google Ads campaigns, every dollar invested is maximized. I implement targeting and bidding strategies tailored to your targets and goals, adjusting parameters based on real-time performance to ensure a higher ROI and improved profitability.
Custom campaign creation: With over 500 campaigns executed, I have developed the expertise and experience needed to help you design campaigns perfectly aligned with your goals, whether it's a PMax, search, shopping, or video campaign.
Real-time monitoring and management: Continuous performance analysis of your campaigns allows for quick adjustments and ongoing improvements. With advanced tracking tools, I provide detailed reports on performance, identifying growth opportunities and optimization points to ensure long-lasting results.
Precise audience targeting: I implement advanced targeting strategies to reach users at the right time, with the right ads. By combining keyword targeting, geolocation, interests, and behaviors, you reach the users most likely to convert, maximizing the effectiveness of your campaigns.
Continuous improvement and strategic adjustments: The market evolves rapidly, as does consumer behavior. Through constant monitoring and in-depth data analysis, I am able to adjust your Google Ads strategy to stay competitive, seize new opportunities, and continuously improve your campaign performance.
Time and efficiency gains: Managing Google Ads campaigns can quickly become complex. Turning to my expertise allows you to delegate this task to a professional, freeing up your time to focus on other strategic aspects of your business.
With over 35,000 hours of SEO/SEM experience since 2006, I have managed campaigns at local, national, and international levels.
Over 400 successful SEO/SEM projects with achieved KPIs, thanks to a clear and detailed reporting process.
I have launched campaigns in 31 countries across 6 continents, working with businesses of all sizes and sectors.
When working with me, you have direct access to a senior consultant, without going through intermediaries like in traditional agencies.
Benefit from the latest advanced SEO/SEM strategies by working with a consultant who is always on the lookout for technological advancements in search engine algorithms.
I apply my own strategies on my own websites to test and refine my skills before implementing them on your projects.
Over 20 million conversions generated for my clients in the past year, with CPA (cost per acquisition) targets consistently met.
A comprehensive expertise in digital marketing covering SEO, SEM, and conversion optimization.
Online advertising is essential for businesses looking to maximize their visibility and attract qualified customers. However, effectively managing a Google Ads campaign requires in-depth expertise to ensure that every dollar spent generates an optimal ROI. In an ads environment where competition is fierce, it is crucial to implement strategic campaigns that precisely target your ideal users, at the right time, with the right messages.
My approach is based on a proven methodology that combines quick wins with a long-term vision, ensuring sustainable profitability. Each Google Ads campaign is tailored to your specific business objectives, whether it’s maximizing conversions, increasing brand awareness, or generating high-quality traffic. From optimizing keywords and audience targeting to creating compelling ads, every action is designed to maximize the effectiveness of your Google Ads campaigns and position you ahead of your competitors. I help transform your advertising budget into a powerful lever to generate tangible, measurable results.
La première étape consiste à comprendre les objectifs commerciaux spécifiques de votre entreprise et comment ceux-ci s’adapteront à Google Ads . Nous analysons les produits ou services que vous souhaitez promouvoir, ainsi que votre marché cible. En identifiant les segments de clientèle et les mots-clés les plus pertinents, nous posons les bases d’une stratégie Google Ads sur mesure, avec des objectifs clairs et des indicateurs de performance (KPI) précis pour suivre la progression de vos campagnes.
The second step involves a deep dive into your landing pages to ensure they are optimized for conversion. An effective landing page is crucial for turning traffic into leads or sales. We analyze key elements such as the clarity of calls to action, loading speed, content relevance, and the overall user experience. We also ensure that the pages align with Google Ads ads for consistency, improve the Quality Score, and maximize the conversion rate. The goal is to create pages that not only attract visitors' attention but also encourage them to take action.
Based on the data gathered in the previous steps, we develop a tailored advertising strategy. This includes selecting the types of campaigns (search, display, remarketing, etc.), creating ad copy, and determining keyword groups and target audiences. The focus is on optimizing bids and managing the budget to maximize return on investment (ROI).
Once the strategy is defined, we implement Google Ads campaigns. This includes creating compelling ads, setting up bids, and tracking performance in real-time. Campaigns are adjusted based on user behavior and results to ensure increased visibility and quality traffic, maximizing conversions.
We closely monitor the performance of your Google Ads campaigns by tracking key metrics such as CTR (click-through rate), conversion rate, and cost per conversion. Detailed reports are provided to allow you to track your campaign’s effectiveness, identify improvement opportunities, and compare performance with your business goals.
Google Ads campaigns are continuously evolving, just like your competitors’ strategies and user expectations. By regularly analyzing data and market trends, we adjust the campaigns to maximize their effectiveness. This includes optimizing bids, ad copy, and targeting to ensure continuous improvement of your campaign’s performance.
Are you interested in my expertise? Here are several ways to contact me:
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